The casual chain is piloting drive-thrus in response to
In the 15 years following my brief tenure as a hostess at the chain, the food at Applebee’s has not meaningfully changed. There have been minor shifts to the menu, sure, but the arguably offensively named Oriental Chicken Salad is still around, as is the same old Fiesta Lime Chicken that I used to scarf down in between shifts.
But whether or not anyone will actually choose the Applebee’s drive-thru over other fast-food chains is another question altogether. The price point at Applebee’s is higher, and the food just doesn’t seem markedly better than, say, getting a double-double at In-N-Out.
Even though the chain is betting big on the assumption that it can replicate some of fast food’s success, it seems strange to think that it’s a sure bet. Perhaps in places where dining options are limited and Applebee’s is legitimately part of the weekly dining rotation, the idea makes more sense. But mostly, it appears to be Applebee’s admitting defeat against the unmatched power of millennial food snobbery and finally admitting that it’s now just a fast-food chain.
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