Are NFTs art? We ask the award-winning graphic designer Varvara Alay. FlowerGirlsNFT ReeseW GwynethPaltrow EvaLongoria brielarson
To date Flower Girls has donated over $570K to children's charities, and plans on supporting moreNFTs on a decentralised blockchain have the potential to open any artist’s audience globally. When every person has a chance to participate and connect with their ideal collector, diversity and equity across the space are natural byproducts.
In the NFT space, there is a strong community of diverse women who are building communities around art that reflects and supports these values – women-led projects, like World of Women, Meta Angels, Boss Beauties, Honey Badges, Women Rise, and many many others, are at the forefront of giving-back in direct and meaningful ways – this work is an important component of building equality and diversity on and off of the blockchain.
When The Flower Girls talks about “the future” we think of the children whose artistic ambitions we’ve supported and helped to nurture. The art collected by our team, much of which represents a snapshot of the effects of a global pandemic on children, has been preserved in the Arctic World Archive for tens of thousands of years. One of the artists we’ve supported was able to receive life-changing therapy thanks to her NFT sales.
Markets can be expected to fluctuate, but the technology and real world benefits will continue to make an impact.NFTs are an entire technology, but if the question is about art NFTs in particular… NFTs offer artists unprecedented ability to remain connected with, reward, experiment with, and co-create with their collectors. It’s not necessary to take advantage of that ability, but it might be a missed opportunity to ignore it.
My personal NFT journey is a suitable example: I joined the NFT Community on Twitter with zero followers less than a year ago, and have since collaborated with brands like Pepsi and Chicago Bulls, while my art has been collected by amazing individuals all over the world.
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