Streaming spending turbocharged a genre that studios got nervous about bringing to cinemas, leading filmmakers and stars to guess about what it takes to keep meet-cutes on the big screen.
Traditionally, an appeal of the rom-com genre is that it’s a lower-budget affair, as its main expense can be hiring A-list talent. It’s also a genre that lends itself well to less-established film performers as leads. “Overall, the studio system wants movies that make a billion dollars, and that’s where a great percentage of their focus is,” says director Judd Apatow, who presided over such rom-com hits aswhen the genre was a staple in theaters.
Compounding the issue are the changing demographics of the box office recovery. In 2019, the gender breakdown among theatergoers to the top-grossing films of the year was relatively evenly split, 49 percent female to 51 percent male. But the percentage of female moviegoers seeing top films in theaters dropped in the pandemic era to 45 percent in 2021, the MPA revealed in its annual
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