.ArianaGrande's new makeup line is on the way. 💫
with nothing but the words “r.e.m. coming soon” written on it. Eagle-eyed fans immediately understood that her highly anticipated beauty line was on its way, and this week, it is finally here.
Not surprisingly, the @r.e.m.beauty Instagram account already has 906 thousand followers. It’s been the place to most consistently check out updates, hints, and early images of the new makeup collection. Last week, the account released an update that the first collection was “one week” away, along with a campaign image of the brand founder, making those nearly million Instagram followers very happy.
While we’re excited to get our hands on sparkly plumping lip glosses and celestial-looking highlighters, the eye makeup products are the stars of the first launch. When asked why of all of her chart-topping hits, the beauty line is named after “r.e.m,” she says, “I feel like that song really encompasses a lot of my favorite parts of my sound.” R.E.M also is the acronym for rapid eye movement during the lightest phase of sleep.
The color palette of the first drop mostly stays within the realm of neutrals and sheer shimmers, with the exception of a few wearable brights, like a twinkly blue liquid eyeshadow or an iridescent purple highlighter. The line is positioned to be your go-to for everyday favorites, like a warm, toasty brown eye palette or ever-important black liquid eyeliner.
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