A growing number of authors, actors and musicians — including Halsey — say their management is pushing them to find ways to go viral on TikTok, even if it requires faking a 'viral moment.'
that he has been concerned viral posts won't translate into people attending his live shows. He also said he's struggled to find a consistent form of success."A lot of artists still have the stigma that TikTok is a dance/lip syncing app. But once their fyf catches up and they invest more time on the platform - they embrace the app and community behind it," tweeted– released in 2020 – was a song named after social media influencer Toosie.
Stevie Nicks, for example, saw her Fleetwood Mac hit "Dreams" become a viral sensation. “This TikTok thing has kind of blown my mind,” Nicks told"Dreams" — which originally hit the No.
. "I mean, I don't think that any other social media app has done that to this degree. TikTok is peak UGC in that way."People have long used manufactured scandals or drama to help boost sales or hype new products, but the social media era has put more pressure on artists to do it consistently to break through.“My end goal is TV and other things; it’s not to forever be making all my money on TikTok. So the growth of my account is important to me.
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