Commanders' David Bada remembers how normal it was for fans in Munich to wake up at 2:30 a.m. just to watch a game. As the NFL heads to Germany, gregauman examines the partnership that has been decades in the works and the frenzy football has created.
“Crazy number, but also kind of a reaffirmation for us going into the market,” said Alex Steinforth, who joined the NFL as the league’s general manager for Germany in December. “We already had a sense of that, from TV viewership and consumer products, but I’ve never experienced so much interest in one event before. The amount of messages I got for tickets was crazy.”On a European resale site such as viagogo.
The game is just the centerpiece this weekend of the NFL taking over Munich, which is just settling down from the excitement of Oktoberfest. The city is dressed in NFL colors and signage. Munich will also host the German national flag football finals as part of the festivities, and Germany’s national women’s flag football team will compete on the same field during halftime of the Seahawks-Bucs game.
The NFL Network is broadcasting its “Good Morning Football” and “Total Access” shows live from Munich all week, with fan events scheduled throughout building up to Sunday’s game, which has a 3:30 p.m. local time kickoff . A fan zone is set up at Odeonsplatz, one of the central city squares in Munich, with large helmets for all 32 NFL teams on display and giant photo frames where fans can take NFL selfies. Starting Thursday, there will be 16 different breweries and pubs across Munich designated as team pubs. The Bucs’ center is at Hofbrauhaus, while the Seahawks’ hub is at Augustiner Braustuben.
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