The splintering of the sport with the advent of the LIV Tour could not have come at a worse time for golf as generation beige fail to move the needle in the post-Tiger Woods era
The splintering of the sport could not have come at a worse time as generation beige fail to move the needleDonald Trump: thanks to the exaggerated tales of his exploits, he can legitimately claim to be the most famous golfer in America. Photograph: Rob Carr/Getty Images
To lend credibility to his braggadocio, Jack Nicklaus, who you would wrongly assume might know better, was on hand to present the 77-year-old with the Trump International 2024 most improved golfer of the year award. Like former Roman emperor Commodus once claiming to have a record of 12,000 wins and 0 defeats as a gladiator at the Colosseum, it’s true because he says it is.
Maybe DeChambeau et al were all just relieved Pele, his nickname for kicking the ball so much when nobody’s looking, wasn’t teeing it up at the LIV event in case he’d embarrass them with his prowess. Most casual sports fans can tell you the 45th president won two club championships the other week and have seen the photos of him and Nicklaus. The same people couldn’t name the winners of many PGA Tour events so far this year. Austin Eckroat? Jake Knapp? Chris Kirk? Mathieu Pavon? Fine players. Incognito champions.represents the one weekend in the calendar when golf has the undivided attention of Americans.
Many of those drawn to the sport by Woods, and, to a lesser extent, Phil Mickelson, have no rooting interest in the crop who came after them. Generation beige doesn’t move the needle. Scottie Scheffler has been the number one player in the world for nearly a year, and he can walk down the streets of New York city unrecognised.
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