It aims to help customers reduce food waste and save money.
'Best before' label changes are mainly impacting fruit and veg lines
Andy Cockshaw, Head of Technical at Asda IPL said: “Reducing food waste in our business and in customers’ homes is a priority and we are always looking at different ways to achieve this. We know for customers this has become more important than ever in the current climate as many families are struggling with the cost-of-living crisis and are looking to make savings wherever they can.”
"The dates will be replaced by a new code which will be used by store colleagues to ensure the highest quality and freshness is maintained. They are supported by specialist green grocers in over 250 stores who have received training in all aspects of Asda’s fresh produce operation, including where products should be stored to maintain freshness and quality."
A statement from the company said:"These upcoming changes could help UK households to save 11,000 tonnes of food each year, the equivalent of 17 million products. An on-pack message ‘no date helps reduce waste’ will instead be present across the fresh produce where the label changes come into play." She added:"The changes that we’re announcing today will do just that, giving customers more autonomy to make their own decisions on whether their food is good to eat, and preventing them from disposing of food too early."
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