Showcasing a collection inspired by designer Lawrence Steele’s own family roots
has just unveiled its new campaign for Spring/Summer 2022. In the gentle, studio-shot film we meet a young group of friends and lovers – dressed in the label’s clean and elegant summer collection – who talk openly about the people they care about most: each other. Delivered in a free and easy nature reflective of summer months, the heartfelt short is a celebration of romance, friendship, and chosen family.
The simple yet impactful campaign speaks to the down-to-earth heart of the Aspesi label. First founded in 1969 by its namesake Alberto Aspesi, the brand was in many ways ahead of its time in its no-frills approach to fashion – producing clothes under the guiding tenets of functionality and everyday elegance from the very start.
The brand’s gender non-specific S/S22 offering marks a continuation of these founding principles. This season, creative director Lawrence Steele mined his own family history for inspiration, looking to the wardrobe of his father who was a soldier in the American Air Force. Using the classic trench coat as a starting point, the collection fuses the Aspesi wardrobe with a slightly military feel, playing on ideas of protection and proportion to elevate traditional knitwear, suiting, and outerwear.
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