Sinn Féin spent €166,800 with Meta and Google, with Fine Gael’s online advertising costing €75,900 and Fianna Fáil spending €74,900 over three months
Sinn Féin spent €166,800 with Meta and Google , with Fine Gael’s online advertising costing €75,900 and Fianna Fáil spending €74,900 over three months Meta – which owns Facebook and Instagram – and search giant Google have online tools that offer information on political advertising including expenditure. Photograph: Alan Betson
All three parties have strong fundraising operations and had healthy balance sheets with significant cash reserves at the end of 2022, according to the most recently published accounts. Meta – which owns Facebook and Instagram – and search giant Google have online tools that offer information on political advertising including expenditure.Some €14,000 was also spent with the company on the campaign for Midlands North-West candidate Chris MacManus and another €1,100 was spent on advertising for Ireland South candidate Senator Paul Gavan.Fine Gael has spent €20,700 on advertising on Meta platforms.
Facebook pages for Ms Carberry, Ms Walsh, Ms Doherty and Mr Mullins all have a small number of people from India listed as well as people from Ireland and one person from Australia in the case of Ms Doherty.A Fine Gael statement said: “A UK-based agency has been contracted to provide analytical reports on some of our European candidates’ overall social media metrics. The company has staff members based outside of the UK.
Independent Ireland spent €3,200 on advertising with Meta, much of it relating to Local Election candidates.
Midlands-North-West-Constituency Ireland-South-Constituency Dublin-Constituency Sinn-Fein Fianna-Fail Fine-Gael Green-Party People-Before-Profit-Alliance Meta Facebook Alphabet Google Social-Democrats Nina-Carberry Maria-Walsh Cynthia-Ni-Mhurchu Barry-Andrews Barry-Cowen Billy-Kelleher Niall-Blaney Niall-Boylan Ciaran-Mullooly
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