Atomlab founder bucks consumer-direct trend with dealer-focused TOR MTB line

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Atomlab founder bucks consumer-direct trend with dealer-focused TOR MTB line
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Unless you don’t have the internet, you know brick-and-mortar retail is fading. Industry innovator TOR takes MTB parts back to analog.

This just in: direct-to-consumer product delivery models are taking over the world. Unless you don’t have the internet , you know brick-and-mortar retail is fading.

“Dealers don’t need another brand, they need margin, easy ordering, and products with the right spec and great visual allure,” TOR stated in a release. . After a successful account application, they’ll get access to dealer pricing, tailored equipment packages, volume discounts, and more. TOR also seeks to deliver photos and the specifications shops need to inform their purchasing.

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