The hype around Formula 1's newest US rounds in Miami and Las Vegas may have overshadowed the country's longest-standing round, but Austin's US Grand Prix is not changing its approach.
Last year, the glitzy Miami Grand Prix joined Austin's Circuit of the Americas on the calendar, benefitting from the increased global appeal of the sport in the wake of its Netflix boom.
"I don't think we're doing anything different, actually, because what's nice is that the other events as they came in each tried to establish their own identity that's unique," Epstein replied when asked by Motorsport.com at a media roundtable if his event is having to differentiate itself from Miami and Vegas.
"We saw that last year with the massive crowd that came," he explained."That was a combination of additional exposure in the US both from the Miami race, from Netflix and from what we've done in the past. Initially, its strategy drew some criticism from traditional race fans, but now it has become a blueprint for other races to follow as Liberty Media has pushed promoters towards providing more entertainment for a wider audience.
Because of the US GP's entertainment-led approach, he is confident that Red Bull's domination and stagnating TV figures won't necessarily arrest his event's growth.
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