Animated coverage has video figures using real-time data
Put like that, it’s no surprise a project called AO Animated has taken off at this year’s grand slam tournament at Melbourne Park. The catch? The players, ball and court are all computer-generated.
Champions Cup permutations: What is on the line for Leinster, Munster and Ulster in final pool matches?Some threw toilet rolls - others, sausages. How it might look if you were a fly on the wall at Mack Hansen’s Media Training Similar projects have been undertaken in other sports, including an NFL broadcast with an animated Simpsons theme in December, and a special in American ice hockey. Reid said the motivations are around attracting a new category of fans to sport, supported by a technology-engaged online community.
“We always try and innovate the fan experience, be that on site or at home,” Reid said. “Here’s a way through the world of broadcast that we can try and personalise the content in different ways, and present a different offering that ultimately we’d love to see the broadcasters pick up in time.”
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