AvatarTheWayOfWater is exceeding expectations at the box office heading into the holiday weekend.
Defying all logic, it looks like James Cameron’s Avatar: The Way of Water has somehow pulled off a post-pandemic miracle as updated box office projections show the film set to increase its takings by a substantial amount from last weekend's Christmas holiday haul. The film is looking good in its third weekend since release after Friday evening beat its own estimates with a haul of $24.
Its historic competition includes 2016’s Rogue One: A Star Wars Story, which had $440.9 million by the same time of year, and additionally, The Way of Water now looks on course to topple the domestic total of Black Panther: Wakanda Forever, which should finish the weekend at $440 million domestic. Avatar is currently projected, conservatively, to see a $77 million weekend which would take it to $435.1 million.
The success of Avatar and its domestic weekend of $104.2 million is good news for cinema chains too — the increased foot traffic has seen a 5% increase in revenue from last year's New Year's Weekend when Spider-Man: No Way Home brought in a haul of $98.9 million.The film is currently sitting at $1.2 billion globally — before this weekend's estimations have been taken into account — and the film is set to also overtake Doctor Strange in the Multiverse of Madness this weekend as well.
New and revised box office projections for The Way of Water give the film a final gross of between $1.6 billion and $1.9 billion which would guarantee it surpasses Top Gun: Maverick as 2022’s biggest film while giving it a realistic shot at both overhauling Spider-Man: No Way Home's post-pandemic record of $1.9 billion, as well as becoming just the sixth film in history to reach $2 billion in box office takings.
In addition, the film is showing not just the sort of legs that make for a huge box office haul, but it has no competition for multiplex audiences until February when Ant-Man and the Wasp: Quantumania arrives in theaters. The sequel to 2009's Avatar, it sees Jake Sully and Neytiri join the water clans of Pandora as they flee a new threat from the returning humans they had previously banished from the planet. The original film has earned $785 million domestically, and over $2.
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