AvatarTheWayOfWater has crossed $1.4 billion in its third weekend at the global box office.
Before the release of Avatar: The Way of Water, director James Cameron stated that they’d know if the film was a hit only by the third weekend. “You’re not going to know by the first weekend,” he told The Hollywood Reporter. “Titanic didn’t work that way. Avatar didn’t work that way.” And he was right; both those movies were written off prior to release, and their relatively muted openings didn't quite instill confidence.
Cameron was right; his movies tend to chart their own unique paths at the box office. In an era where big tent-poles are all mostly front-loaded, The Way of Water simply refuses to drop. This can be attributed to a complete lack of competition, but also the fact that the movie — like most of Cameron’s movies — has repeat value.
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