Aviva has held the naming rights since 2010 and is in exclusive talks to renew for another five years
Insurer Aviva is in exclusive talks to renew its naming rights deal with the IRFU and the FAI for the stadium on Lansdowne Road. Photograph: James Crombie /Inpho
Aviva has held the naming rights for the 50,000-capacity Lansdowne Road stadium since its reopening in May 2010 following a €410 million refurbishment of the arena, which included a €191 million grant from the State. That was a 10-year deal that was renewed in 2018 for a five-year period beginning in July 2020. The deal is believed to be valued at about €4 million a year.
If no deal is agreed, the sponsorship would then be offered to the market. However, Aviva is thought to be keen to secure an extension of what is considered to be one of the most effective sports sponsorship deals in the Irish market.
The proceeds of the sponsorship are divided equally between the IRFU, the FAI and New Stadium DAC, the company that manages the arena. Latest accounts for New Stadium, which were signed off on May 14th, show that the IRFU and the FAI paid €8 million in fees to the company for the use of the arena in 2023, up from €7.1 million a year earlier.
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