B&M's new 'dupe' Olaplex range is £51 cheaper than the real thing

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B&M's new 'dupe' Olaplex range is £51 cheaper than the real thing
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B&M has announced a line of hair care products that are said to be a dupe for Olaplex's range

Olaplex is often the go-to hair product for people with dry and damaged locks. However, a bottle of its shampoo and conditioner can set you back £56.

Fortunately, B&M is releasing a range called Plex, with prices starting from £2.49. The discount retailer expects that these products will fly off the shelves.Similar to Olaplex, the range is a bond-builder, meaning it is designed to repair damaged or bleached hair. Each product, priced at £2.49, is vegan and created for all hair types. to Olaplex, though the price difference is significant.

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