Twelve of the U.K.’s biggest broadcasters will today pledge to use their content to educate audiences about the climate crisis at COP26, the ongoing United Nations climate change conference a…
CEOs from BBC, Channel 4, ITV, Sky and STV will gather on Wednesday to promote climate story-telling on screen.
The CEOs also plan to highlight how the screen industry can help audiences understand how to tackle climate change, that content must reflect the crisis and emphasise cross-industry collaboration. The pledge was convened by albert, a BAFTA-affiliated organization promoting cross-industry collaboration to encourage environmental sustainability in the screen industry which works on promoting both climate storytelling and sustainability on set.
Channel 4 CEO Alex Mahon added: “This is a pivotal time for broadcasters and for our audiences as we join together to tackle the climate crisis that affects us and future generations. Signing this pledge is a once-in-a-lifetime opportunity for broadcasters and programme makers to work together and use the power of content on every platform. By engaging our viewers and giving them the information they need, we can help them to make informed choices about living more sustainably.
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