Breweries accused of 'drinkflation' by slashing strength of booze in beer but keeping the prices the same.
Brewers are resorting to such measures in order to mitigate the impact of inflation on their production costs.
Breweries are strategically reducing the alcohol content of their beers to alleviate the burden of taxes. Levies are assessed based on the alcohol percentage in a beverage, making ABV reduction an accessible means of cutting expenses. Similarly, Shepherd Neame in Kent reduced the ABV of its popular Spitfire ale from 4.5% to 4.2%, saving 3p on each 500ml bottle. Bishop's Finger ale also experienced a decline, from 5% to 4.8%, leading to a tax saving of 2p per bottle.
Meanwhile, Suffolk's Greene King brewery adjusted the ABV of its renowned Old Speckled Hen to 4.8% from 5%, saving 2p in taxes per bottle.
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