The Encanto soundtrack’s stunning trajectory—from a debut at No. 197 on the Billboard 200 album chart in November to its current reign atop that chart for nine consecutive weeks running—is a testament to the power of social platforms.
properties, “we know how powerful the combination of great music and incredible storytelling can be,” says Noah Rakoski, YouTube label relations manager.
This multi-video strategy “is one more and more artists have embraced, with each serving as a touchpoint for fans to be introduced to or reconnect with the song in a new way,” Meenan says.
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