From the Summer issue of IMAGE Magazine, fashion contributing stylist Sinéad Keenan shares her inspiration behind some of the key looks in the cover shoot
For the Summer issue of IMAGE Magazine, fashion contributing stylist Sinéad Keenan had just three words in her cover shoot pitch: Floral. On. Floral. And boy, did she deliver! Here, she shares her inspiration behind some of the key looks.The SS23 runways were awash with blooms both in print and 3D form and in the fashion editorial for the IMAGE magazine Summer issue, I wanted to showcase them in all their glory.
Of course, florals for spring/summer aren’t really “groundbreaking”, but there was a newness to this trend that I wanted to capture – a romance entwined with modernity. I was inspired by the Dries Van Noten SS23 runway collection, where a tentative undergrowth of decorative foliage and ruffled tendrils emerged from structured tailoring in a palette ranging from mucky pastels through to vibrant bouquets.
I also wanted to include trousers in the shoot to ground this overtly feminine story so these gorgeous blue ticking striped sailor-style pants from Beatrice B at Gallery 9 were the perfect pair. Not wanting the entire look to be in print, I still kept the floral theme with this beautiful embroidery anglaise crisp white shirt from Mantù at Kalu.
Oversized broderie anglaise shirt, Mantù, €859; straw hat with leather band, Catarzi, €369; both at Emporium Kalu, Naas. Hydrangea print skirt, Oscar de la Renta, €2,605; white leather trek sandals, Celine, €720; both at Brown Thomas. Striped cotton cargo pants, Beatrice B, €295 at Gallery 9, Naas. Woven bag, Bellerose, €85 at JuJu, Greystones.
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