While visiting the bull riders on their traveling tour, Andrew Giangola began scribbling wild anecdotes and cowboy quotes down in his notebook.
When East Village-based PR expert Andrew Giangola was asked to represent Professional Bull Riders in 2015, he felt like a fish out of water. “I’m a New Yorker. I ride a subway, not a horse,” he told the Post. “Suddenly, I found myself surrounded by cattle and guys named Cody and Chase. But as soon as I went to my first event, I knew it was for me.”
While visiting the bull riders on their traveling tour, Giangola began scribbling wild anecdotes and cowboy quotes down in his notebook. It wasn’t long before he realized he had a book on his hands. And so The true focus of “Love and Try”is the people behind the sport. Giangola tells the stories of around 30 employees of PBR — including the bull riders themselves, the people who raise the bulls, the rodeo doctor, and the guy who brings in the dirt that covers the ring floor.