EXCLUSIVE: Ben Priest has joined Will Smith and Jada Pinkett Smith’s Westbrook Inc. as Executive Vice President, New Business Development, the company said Wednesday. In the new role, Priest …
In the new role, Priest will lead all new ventures outside of Westbrook’s core business in the Studio and Media divisions, overseeing the consumer brands arm of the company including merchandise business Good Goods. At the same time, he will launch new verticals within the Westbrook portfolio, which will advance the company’s mission to empower artists telling stories that connect the world.“I have known Ben for a long time.
Priest is a business exec and entrepreneur based out of Los Angeles who most recently led the Americas region for McLaren Technology Group, overseeing marketing partnerships, tech and business innovation, new business development, expansion into new verticals and the general brand growth of F1 and McLaren in the U.S.
Prior to his time there, he spent a decade in the sports agency business across talent representation, marketing and business development. He began his career by founding his own Motorsport focused talent and marketing consultancy, and subsequently led the Americas region for Motorsport marketing powerhouse JMI, which went on to become London’s CSM Sport & Entertainment.
Will and Jada Pinkett Smith founded Westbrook with Yada and Miguel Melendez in 2019. The media company is home to premium film and TV studio, Westbrook Studios; vertically-integrated IP incubator, brand content studio, and production company, Westbrook Media; Red Table Talk Productions, which is responsible for popular Facebook Watch series; and Good Goods, which creates consumer products stemming from company IP and existing talent partnerships.
Westbrook curates and produces content across the mediums of digital, traditional TV and motion pictures for all platforms. News of Priest’s hiring comes on the heels of, a hip-hop musical feature based on Will Smith and DJ Jazzy Jeff’s hit song of the same name, which Westbrook Studios is developing with Davis Entertainment for Sony Pictures’ Screen Gems.
Ireland Latest News, Ireland Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Judas Priest Guitarist Richie Faulkner Describes Scary Heart Issue During Festival GigJudas Priest guitarist Richie Faulkner reveals he suffered aortic aneurysm during band's Louder Than Life festival set.
Read more »
Ben Domenech rips the left using sports to divide AmericaFox News host Ben Domenech examines why the left is working to turn sports fans against each other through 'woke agendas.'
Read more »
Ben Simmons Trolled By Man Who Captured Gator In Trash Can, I Actually Get BucketsBen Simmons just got roasted by the dude who went viral for capturing an alligator in a trash can.
Read more »
Ben Higgins and More React to Jesse Palmer Taking Over as 'Bachelor' HostJesse Palmer, who was the Bachelor in 2004, is set to host season 26 of the ABC dating series — see Bachelor Nation’s reactions
Read more »
Ben Affleck on Getting Acting Notes From George Clooney: “You’re Embarrassed You Didn’t Think of it”The actor opens up on what he learned in front of cameras on 'The Tender Bar' as castmates Tye Sheridan, Lily Rabe, Christopher Lloyd and Renzy Feliz also share how Clooney guided their performances.
Read more »
J.Lo and Ben Affleck Can't Stop with the PDAThe two appeared at a screening of Affleck's new film, The Tender Bar.
Read more »