BettyWhiteChallenge is one way fans are marking what would have been her 100th birthday
FILE - Betty White accepts the legend award at the TV Land Awards at the Saban Theatre April 11, 2015, in Beverly Hills, Calif. The late Betty White was a tireless advocate for animals for her entire life, from caring for homeless animals as a child to launching her own weekly TV show “The Pet Set” dedicated to her celebrity friends and their pets.
“She’ll be smiling on her birthday,” she said. “And she’ll be smiling about the lives she’s changed.” During the decades in which White was involved with the organization, she made fundraising appeals and served on its board and as a presenter and judge on its televised show featuring “hero” dogs. During tapings of “The Pet Set” in the early 1970s, Ganzert said, White would have American Humane representatives on set to ensure that animals were safe. In 2012, the nonprofit honored her with its highest award, the National Humanitarian Medal.“She kept those out on her coffee table,” Ganzert said.
Maintaining that connection with #BettyWhiteChallenge donors is the main test for animal welfare nonprofits after Monday. Viral fundraising efforts can bring in a stream of money, but experts say donations tend to drop off quickly.
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