Beyoncé and Adidas have reportedly cut ties after a major decline in sales.
and sportswear company have ‘mutually agreed’ to part ways after the disappointing turnover.
Ivy Park and Adidas had recruited some major names to promote the clothing line, with the likes of Ice Spice and Megan Thee Stallion appearing in adverts, however in the end it simply wasn’t enough to boost earnings.It’s believed Beyoncé was claiming a $20 million annual salary from the collaboration, with her contract finishing up at the end of 2023.
The decline in earnings from Ivy Park comes as Adidas grapples with the major loss of Kanye West’s Yeezy brand.
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