President Biden has taken to using the term “ultra-MAGA” to warn of Republican extremism. The term has caused bemusement among Democrats, and some Trump followers have embraced it.
Then, in the subsequent days, Biden and his team continued to hammer Republicans in aggressive terms, attacking them as “MAGA” and “ultra MAGA.” Biden even dismissed his predecessor at one point as “the great MAGA king.”
“Did you hear what Joe Biden called us? He said we were an EXTREME POLITICAL ORGANIZATION. He said we were ULTRA MAGA,” read the email pitch. “Well … If loving your Country and wanting to put AMERICA FIRST makes you ULTRA MAGA, then yes. WE ARE ULTRA MAGA.” Trump and his fellow Republicans’ embrace of “ultra MAGA” reflects the former president’s skill at co-opting would-be insults or even random phrases. In 2016, for instance, when Hillary Clinton, then the Democratic nominee for president, said that half of Trump supporters belonged in what she termed a “basket of deplorables,” Trump and his base quickly embraced the term, turning it into a rallying cry.
The polling and focus group research by Hart Research and the Global Strategy Group found that “MAGA” was already viewed negatively by voters — more negatively than other phrases like “Trump Republicans.”
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