Various clubs have held the baton as the Premier League’s model organization. But they also serve as a cautionary tale as to how quickly that status can unravel. Is it even possible, once you’ve disrupted the natural order, to stay there?
In some respects, it is a form of underachievement, given English clubs occupied 16 of the top 30 spots in the latest Deloitte Money League, but the trend shows the Premier League is pulling away.Football finance expert Kieran Maguire points to the most recent booms in TV rights money, pinpointing 2014 and 2017 as pivotal moments in the top six solidifying an insurmountable financial advantage.
“The competition is worth a minimum of £30 million. If you do well it’s worth double and if you establish yourself then the payments from the ten-year co-efficient shares means it is potentially £100m within a few years. If you get to the latter stages consistently then it is potentially £150m.”and reforms to the competition from season 2024-25 mean that the Premier League will likely have five Champions League spots.
That’s what happened in 2016 as the big six forced through changes to how overseas TV revenue is split. At the outset of the Premier League it was split evenly due to it being loss-making but in recent years overseas rights have overtaken the domestic rights, so the top six argued it should be based on where teams finish. Since 2017, 50 per cent of the increased overseas revenue is split evenly and the rest is split on position.
The way Spurs forced their way in is proof that it isn’t just nine-figure ownership investment required to get there, clubs can grow this organically through having on-field success. Tottenham, of course, remain the only members of the ‘big six’ who have not actually won the Premier League. The difficulty of being Southampton in 2016 or Brighton in 2023 is that they become victims of their own success. The club becomes known for how smoothly it operates, it becomes the envy of others and the big guns soon gather to feast on the top talents.this summer. Their manager Roberto De Zerbi is also attracting attention, having only taken over in September from Graham Potter, who had been poached by Chelsea.
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