Content providers warn EU’s so-called ‘traffic tax’ could see them route services via internet service providers outside the bloc
By contrast, Deutsche Telekom, Orange, Telefonica and Telecom Italia have been actively lobbying for Big Tech to pay the fees.
“This discussion around ‘fair share’, or what we sometimes call the ‘investment gap’, is going to be a threshold question,” said John Giusti, GSMA’s chief regulatory officer. Orange told Reuters the telecoms industry was not asking for special privileges in its demands. A spokesperson said the EU's consultation was a “positive first sign” of a debate starting.
Regulations will, however, be difficult to implement and enforce, said Shahid Ahmed, executive vice-president at NTT and an adviser to the US Federal Communications Commission. “We saw something very similar – the whole net neutrality debate – attempted in the U.S.,” he said.
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