Billboard Explains: How Rihanna Arrived At the Super Bowl

The latest episode of BillboardExplains dives into Rihanna's carrer & path to the 2023 SuperBowl.

“Jay-Z and Roc Nation began overseeing the Super Bowl halftime show in 2020, and on average, each show costs $13 million,” explains‘s Neena Rouhani.

While Super Bowl performers don’t usually get paid for the gig, they often see a huge bump in merchandise and music sales.After the video, catch up on more Billboard Explains videos and learn about the

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