With its genre-spanning, eternal-summer energy, Bad Bunny’s 'Un Verano Sin Ti' transcended Latin music and became one of the year’s biggest blockbusters. To one of his main producers, MAG, “It’s been a long time coming.”
Born Marco Borrero in Brooklyn, MAG alchemized 15 of the 23 tracks total from Benito’s latest record, including its two highest-charting tracks on the
Congratulations on topping the Billboard charts’ Hot Latin Song Producers and landing at No. 5 for the all-genres Hot 100 Producers chart. Did you anticipate these accomplishments given the album’s recent success? A couple of hours into working on the song, Benito had this idea to try a Dominican dembow section on it, so I sped up the tempo after the hip-hop part. But it was a hard one — because, like you said, we had to cross pollinate so many genres together, and that was a challenge. But it worked. The final product was very, very exciting to listen to.
Has this genre-spanning approach changed your perspective on producing music — searching sounds from within your culture, but also seeking external and perhaps previously-unfamiliar musical styles?
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