.billieeilish goes noir in Gucci’s latest eyewear campaign video, playing both herself and her mysterious double.
As expected from Gucci Creative Director Alessandro Michele, the campaign video drips with cinematic nostalgia thanks to “unbalanced compositions, a rich palette, and contrasted lighting effects,” as well as a suspenseful throwback score.
Automobiles also play a crucial role in the video’s narrative, exploring the idea that cars function as “symbolic extensions of those who drive them, revealing their intentions, motivations, and personality.” The video concludes at the top of a hill with both Eilishes professing their love for one another.
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