Just in: BillieEilish's first fragrance is set to launch next month. Here, the singer shares a sneak peek of the inspiration behind the scent and design of the bottle.
“Perfumes have been one of my greatest joys in life, and I’ve always wanted to make one,”says on a Zoom from Austin, Texas, where she’s bathed in sunlight streaming through a nearby window. “And not as Billie Eilish, not as an artist, not as a singer; I wanted to make a perfume to have a perfume. It has nothing to do with me, I’m just branding it so that people see it.
Early on, this understanding played out with the help of magazine ads. “What’s funny is that my dad is the same way,” Eilish says of having a fellow synesthete in her father, who would separate the little paper perfume inserts from their pages and sort them into piles for them to review together. “We’d both tell each other what, physically, the smell made us think of,” she remembers, riffing with examples like “sitting in a cardboard box by a pool.
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