Birthing make-up tutorials are trending on TikTok and they're proving pretty divisive.
, 'it wasn't uncommon in the 1950s and early 1960s, housewife culture motivated women to look completely "done up" in everything they do' - but there's no doubt that today's social media culture is fuelling similar expectations. If TikTok isn't on a new mother's radar, the thought of taking that first post-birth picture with their new baby and eventually posting it to Instagram to mark the milestone may well be.
And of course, as always, the pendulum swings both ways. As incredulous as many may feel about these videos, what's wrong with a labouring mother reaching for their foundation in an effort to feel good? Some may get a much-needed boost from a favourite pillow mist, others might want to drown out nervous thoughts with a little comfort viewing on Netflix - if make-up's your meditation, dive right in. And if it's not? Don't seek these videos out on TikTok.
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