Bitmap Books' founder Sam Dyer tells me how a love of retro games led to creating a unique series of art books.
This At 372 page hardback book of collected Game Boy box art featuring scans and professional photography of known and rare titles to release on Nintendo's handheld console., collector's interview and Japanese translated content.I just started playing around in the evenings and weekends with some ideas and then settled on the idea of doing a, because that was my first love; the graphics are just beautiful, it looks so cool in a book.
I was like, 'wow, that's amazing', obviously. And I made that book and then people were like, 'so what's the next book?' And I was like, 'I haven't really thought about that'. I hadn't planned on creating a publishing company or a range of books.
But it's the marketing as well, because there's something about Kickstarter that I think it has a bit of a sense of urgency behind it. I think people tend to think, 'oh, I better get that now'. Whereas I think when you just sell something directly from your website, people will think, 'oh, I could get it now, but I can just wait until Christmas and get it when it's on sale'.
And the fact that we were trusted. I'm really proud of what we delivered and it's a really exhaustive history book. The biggest thing for me was the fact that the difference was the level of research required that was needed to produce books like that because you're dealing with fans that know insight out, that know where to hide. You can't put something substandard out. It'll get found out in minutes.I'd definitely say the latest book, which is called The Art of the Box.
I feel like it's not taken seriously in that sense as art. So it was actually a book I did with Steve Jarrett [launch editor of Edge Magazine and former editor of Creative Bloq's sister magazine, 3D World).
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