Many shoppers braved the near-freezing temperatures in hopes of getting their hands on discounts in a suburb in Chicago, Illinois, for Black Friday
Many who opened their wallets in the United States said their purchases were strategic, not impulsive or splurges. "We've been waiting" for discounts, said Tulio Rose, 28, who picked up a big-screen TV at Best Buy in Los Angeles, while shopping with Barnisha Nill, 35. They saved about $500 on the 85-inch Samsung TV for their new apartment.
An estimated 166.3 million people are planning to shop from Thanksgiving Day through Cyber Monday this year, according to the National Retail Federation, almost 8 million more than last year. But with sporadic rain in some parts of the country, stores were less busy than usual on Black Friday. "Usually at this time of the year you struggle to find parking. This year I haven't had an issue getting a parking spot," Marshal Cohen, chief industry adviser of the NPD Group Inc said.
"It's a lot of social shopping, everybody is only looking to get what they need. There is no sense of urgency," Cohen said based on his store checks in New York, New Jersey, Maryland and Virginia. At the American Dream mall in East Rutherford, New Jersey, there were no lines outside stores. A Toys 'R' Us employee was handing out flyers with a list of the Black Friday "door buster" promotions."There's a lot of deals that weren't advertised. Some of the stores I got 50% off everything I bought," said Christine Chavez, 45. She added that she is primarily gift shopping and picked up items from Victoria Secret and Torrid.
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