Concerns around economics and sustainability have some retailers refusing to embrace the ‘discount sales’ period
Steven Murphy, owner of Fresh Cuts on Castle Market Street, Dublin: 'Instead of having a Black Friday sale we have a Give Back Friday.' Photograph: Alan Betsondiscounts this weekend, some shoppers, retailers and lobby groups are turning away from the sales window over concerns about its impact on their margins and the planet.when compared with last year, with only 36 per cent of those surveyed expecting to shop in the sales compared to 45 per cent last year.
The shop is owned by Steven Murphy and he has refused to embrace the sales period which was imported from the United States less than 10 years ago. Murphy said there were multiple reasons why his shop would not be taking part. “Giving discounts just before Christmas does put pressure on shops,” he said. “There is a huge amount of pressure on us and we have been getting emails and DMs on Instagram for the last week-and-a-half from people asking what our Black Friday Deals are. When we explain what we’re doing, people understand and buy into that.
He said that many “big brands hold on to dead stock and then launch Black Friday 70 per cent off sales, but they are selling stock that might have been sitting in their warehouses for two years and they weren’t able to sell anyway”. “When Black Friday started here it seemed like a great idea, but I think it has got jaded and people have got tired of it,” she said.
Whatever about the sale period, she said in the run-up to Christmas it was “vital to celebrate and support the incredible work of Irish businesses. Every euro spent locally strengthens our economy, sustains jobs, and supports vibrant communities,” she said.Does it pay to invest in solar panels before grants are cut in December?
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