black midi (bmblackmidi) have announced their third album, 'Hellfire,' and shared the hallucinatory video for its lead single, 'Welcome to Hell':
Take its lead single, for instance, which said release synopsizes as follows:
“Welcome to Hell” tells the story of a shell shocked soldier’s excess and military discharge. The setting is a far-off military campaign—an exotic coastal town, commandeered by the invading army and swarming with soldiers. It is night time; erratic men rush up and down the strip in various stages of inebriation, neon signs light up the bars, and out of their open doors waft wisps of indeterminate smoke.
black midi render this narrative via the kind of theatrical, shape-shifting rock they’re known for, considering “The massacres of ages / Too many to recall,” as Greep croaks, through the lens of Private Tristan Bongo.
“Almost everyone depicted is a kind of scumbag,” says Greep. “Almost everything I write is from a true thing, something I experienced and exaggerated and wrote down. I don’t believe in Hell, but all that old world folly is great for songs, I’ve always loved movies and anything else with a depiction of Hell. Dante’s Inferno. When Homer goes to Hell in. Isaac Bashevis Singer, a Jewish writer who portrays a Satan interfering in people’s lives.
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