Hollywood has less on the line in China than it used to, but the regular banning of major superhero movies is still costing the studios tens of millions of dollars in potential revenue.
‘s denial, although tough to swallow for Disney and China’s legions of superhero fans, comes as little surprise given the recent track record of Marvel movies in the Middle Kingdom. Once Hollywood’s most bankable franchise in the country, by far — in 2020, the last half dozen Marvel titles have failed to earn permission to screen in China. Many in the Beijing film industry have come to believe that a de facto ban on Marvel product has been instituted, with no end in sight.
In the past, Hollywood studios have been known to cut queer characters from their films to appease China’s censors — and reaped millions more in ticket revenue in the process. Before its takeover by Disney, 20th Century Fox shaved all mentions of Freddie Mercury’s homosexuality from in order to secure a China outing, and Warner Bros.
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