Apple might hold the launch event for the mixed reality headset this spring, ahead of WWDC 2023 - here's what you need to know.
has appeared in an increasing number of rumors in the past few years, signaling a 2023 launch for the mixed reality gadget. However, Apple won’t hold an announcement event this month,Instead, Apple will unveil the mixed reality headset in the spring during a launch event separate from WWDC 2023. Sales should start in the second half of the year, although there’s no precise release date..
The AR/VR wearable is Apple’s main priority for the year, and other projects might suffer as a result. Gurman says Apple has already shared the device with a small number of high-profile developers for testing and app development.Apple’s current plan is to unveil the headset as the Reality Pro this spring. The device would run a new operating system called xrOS. The company will then get developers up to speed on the software features this June. The mixed reality headset would ship this fall, although there’s no clear release date or release window.
Gurman also notes that Apple has “many kinks to work out with the device,” including hardware, software, and services. Apple also has to figure out how to market and sell the AR/VR headset. The device is Apple’s top priority for the year, given that it’s a brand-new product, one that Apple has never manufactured before. That’s why Apple has been diverting resources from other projects to the mixed reality headset. As a result, other projects might suffer, with Gurman noting that Apple might have fewer breakthroughs to show off this year.
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