Bluesky: How a new alternative to X and Facebook is handling explosive growth

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Bluesky: How a new alternative to X and Facebook is handling explosive growth
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Network, which grew from an off-shoot of Jack Dorsey’s Twitter, experiencing ‘growing pains’ of popularity as membership passes 15m

The social network, which grew from an off-shoot of Jack Dorsey’s Twitter , is experiencing ‘growing pains’ of popularity as membership passes 15m

That meant building the app with an “open protocol”, which keeps the social network’s power and decision-making out of the hands of any one company or group of people. Dorsey called the project “Bluesky”, and it eventually became a public benefit corporation, a type of for-profit company that aims to have a positive impact on society rather than focus on maximising shareholder value.

In contrast, Facebook and TikTok lock people into their platforms and make it difficult for them to migrate to competitors. The apps are known as “walled gardens”, meaning that what is posted on individual platforms remains only on that platform. The last week and a half has been an inflection point. Since Donald Trump won the presidential election, some X users have abandoned the platform because of Musk’s close ties with Trump. Often they have flocked to Bluesky.More than 116,000 people in the United States deactivated their X accounts on the web the day after the election – the most US deactivations in a single day under Musk – according to data compiled by Similarweb, which analyses websites.

Graber referred to the culture clash as the “eternal September” problem, an allusion to how universities turn over their student population every year, resulting in drastic changes to the culture.

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