If the E38 was good enough for Bond, it'll probably be good enough for you 25 years later...
Of course, the default luxury limo is the Mercedes-Benz S-Class, which has tended to grab all the headlines with its onslaught of tech that wows onlookers and buyers alike. The W140 really was a tour de force in that department; although I have to laugh about those 'ariels' that sprouted from the top of its rear wings to let you spot the backend while parking.
Yet as technically brilliant as the W140 was, it was a bit of a slab-sided old thing. Meanwhile, the E38 BMW 7 Series that arrived in 1994 was a thing of beauty. It didn't really matter about the feature count because those Boyke Boyer lines were so elegant and sleek that it made anyone riding inside look more discerning and distinguished and as elegant as the car itself.
At the same time there was novel technology, too, because it was the first car in Europe to offer GPS-guided navigation , curtain airbags and the first BMW with a factory-fitted in-built television. Although having owned an E39 BMW M5 with this feature, I can tell you that it was very hit and miss when you wanted to tune into East Enders.
Other features that were available with the E38 included laminated side windows to stop you getting carjacked, xenon headlights to help you to see who was trying to carjack you, and electronic traction control to stop you crashing while getting away for the carjackers. Carjacking was all the rage back then as I recall. But it was also available with a manual gearbox, which was unusual for a big car like the E38.
This was pertinent because the E38 was a very capable car dynamically. I was working for a Jaguar dealer during the period that the E38 was on sale. When the X308 was launched, Jaguar gave us the opportunity to drive its new top-end model back-to-back with its rivals. This was one of the earliest times I recall thinking that I'd like to write about cars rather than be tied to one brand's models. You see, when I drove the Daimler Super V8 I liked it very much.
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