BMW is selling a subscription plan for seat warmers

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BMW is selling a subscription plan for seat warmers
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Other subscription-based features BMW hopes to roll out are heated steering wheels, the option to record footage from your car’s cameras and more.

BMW says this will allow for a lower upfront cost for the car and additional options for subsequent owners. But if you miss a payment, you lose the heated seats. Other features BMW hopes to roll out are heated steering wheels, the option to record footage from your car’s cameras.

BMW says this will allow for a lower upfront cost for the car and additional options for subsequent owners. But if you miss a payment, you lose the heated seats. Other features BMW hopes to roll out are heated steering wheels, the option to record footage from your car’s cameras
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