How does Disney move beyond that core audience to a broader array of programming that still protects its prized name?
Disney Plus quickly shot to more than 100 million subscribers during the pandemic, thanks that blue-chip portfolio of family-friendly blockbusters from Marvel, Star Wars, Pixar, National Geographic and Disney’s vast animation library.
Disney could also look beyond its own Burbank-built franchises to overseas producers, much as Netflix has done so profitably with series such as. None of those projects seems like the sort of thing that would fit on Disney Plus, however. Perhaps the best immediate opportunity to project “dimensionality” is better integration with corporate label mates ESPN Plus, Hulu, and Star, though it’s clear that Disney still isn’t clear about what’s happening with bundling its various streaming services both domestically and internationally.
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