Boots is an iconic British brand that no one really wants

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Boots is an iconic British brand that no one really wants
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Walgreens Boots Alliance cannot find a buyer for the pharmacist

Save time by listening to our audio articles as you multitaskSince 2014 the business has been controlled by Walgreens Boots Alliance , a lumbering parent company whose flagship asset is Walgreens, an American pharmacist. In Januarybegan a “strategic review” of the Boots business, which is management-speak for putting up “for sale” signs. Private-equity houses lined up to take a look.

Boots is no stranger to masters of the universe. As the global economy edged towards the financial crisis of 2007-09, Alliance Boots, as it was then known, became the first member of the100 index of large British firms to be bought by a private-equity firm. Its hard-charging new owner,Potential buyers today were unconvinced this was a repeatable trick. Rising interest rates and falling company valuations have put pressure on the classic private-equity playbook.

Without financial wizardry, growth has to come from old-school retailing—in other words, from buying and selling things. During the sales process, there were rumours of a grand strategy for international growth, possibly by taking the brand to India under the aegis of Mr Ambani. But management would be better off focusing their attention on the British high street, where the roots of Boots run far deeper.

A high-street proxy for the National Health Service , the pharmacy is a powerful part of the brand’s resilience: people come in with a cold and depart with a sandwich. The Advantage Card, its loyalty scheme, has 14.6m active users and is a window on the soul of the British consumer. Data insights ought to be useful in rationalising the firm’s network of stores, closing unprofitable ones and pepping up those that pay their way. E-commerce revenues recently surpassed 15%.

The problem is that taking full advantage of these assets requires patience, attention and significant investment. Boots is deprived on all these counts. It is dwarfed by Walgreens.is turning inward and focusing on its core American operations. Conditions for buy-outs are likely to keep deteriorating. Boots may be waiting some time for the right shopkeeper to come along.Britain

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