The two brands are teaming on a 23-piece collection that blends their classic, heritage styles.
. “We wanted to combine the eye-catching design of Perfect Moment collections for skiing and apres-ski with the aesthetic of Boss athleisure and casual wear. We combined our Boss new brand codes and color palette with the expertise in performance sportswear of Perfect Moment. The result is a collection offering the best fit, quality and innovation for a bold attitude on and off the slopes.”, namely the bright colors and monograms, for this collaboration.
“I loved what they did with Russell Athletics,” she said. “I loved the whole thing about it. I loved the sports element to it. I thought it was executed beautifully, so I was very enamored with that whole collection. Seeing how the marketing side of a giant like Boss comes into play and seeing that powerful effect of a collaboration coming to life, I think that’s what I was very excited about and am excited about seeing with our collaboration.
The capsule was an important venture for Boss as it furthers the brand’s presence in the sports world.chief executive officer Daniel Grieder. “We are continuously expanding our range of casual and athleisure wear. This includes offering a greater variety of products and styles in the sports market segment. The sport of skiing stands for innovation, precision, passion, emotion and success, so it fits perfectly with our new brand direction.
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