“No Time to Die,” the latest installment in the James Bond franchise, debuted to $56 million at the domestic box office, a result that fell somewhat short of expectations and signals th…
,” the latest installment in the James Bond franchise, debuted to $56 million at the domestic box office, a result that fell somewhat short of expectations and signals that even one of the most storied brands in film history is still being forced to contend with a moviegoing landscape that has been dramatically altered by the pandemic.
Heading into the weekend, “No Time to Die” was projected to make $60 million to $70 million in its first three days of release. Though not a disaster, the film’s final weekend total was expected to be higher because it received positive reviews and representedIn light of the ongoing pandemic, assessing initial box office results for “No Time to Die” isn’t clear-cut. For some movies, especially during a public health crisis, an opening weekend of $56 million would be cause for great jubilation.
Bond movies have traditionally made the bulk of its money overseas, and “No Time to Die” is not an exception. The film has been successful at the international box office, where it has already made an impressive $145 million. It has opened in most major markets except China, which is a popular territory for all things Bond.
The more muted results for “No Time to Die” are attributable to several factors, including hesitation among older audiences to return to the movies and its lengthy two-hour-and-45-minute runtime, which limited the number of screenings per day. It’s also the first Hollywood tentpole with real competition at the box office. Sony’s comic book sequel “” opened last weekend and has continued to pull in crowds, which may have cannibalized ticket sales for Bond.
With “No Time to Die” claiming the No. 1 spot on domestic box office charts, the “Venom” follow-up slid to second place with $32 million, a figure that’s more than many pandemic-era releases have made in their entire theatrical run.
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