Once again, media-friendly variables don't matter for a film that audiences genuinely don't want to see.
will impact those films’ awards season narratives while the streaming biggies don’t have to worry about box office or even streaming viewership. Second, this sadly shows that while diversity and inclusivity can be major added value elements for already commercial features, they don’t move the needle for films that audiences don’t already want to see.
It's a high-quality, nuanced old-school studio programmer, with solid performances from Stephan James, J.K. Simmons, Uzo Aduba and Jeffrey Donovan. The film earned just $300,000 over its opening weekend. Not counting various reissues , that’s the This STX release cost around $8 million with a small marketing campaign, so the studio hopes that the theatrical exposure, however small in terms of revenue, will boost the film's profile as a PVOD title .
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