Brandon Sanderson’s Message to Publishing Is Mostly a Message About Himself
Daniel Greene
, Sanderson goes into some of the details about his newest project, and specifically remarks on the state of traditional publishing. That’s what happens when an author acquires an agent who then sells that author’s book to a publishing house. What Sanderson is doing is very clearly not traditional publishing, and is considered self-publishing, which has long been the domain of zines, chapbooks, and most recently Amazon.
Self-publishing has been gaining popularity for a number of reasons–including the accessibility of Amazon and the global nature of the marketplace . But it has, for the most part, not upset traditional publishers. A $30 million dollar Kickstarter for four books, however, might be enough to turn heads. But Sanderson says in the interview that he doesn’t want to eschew traditional pub forever—just for this particular project. His reasoning? Bookstores.
Sanderson believes that there is very little competition for Amazon out there, and bookstores are not only their best “hedge against Amazon’s dominance.” He also mentions in the video that “my career was partially made by bookstore employees sharing my books with people. And I think that bookstores are really important … The more we lose the bookstores, the harder it is for new authors to break into the industry.
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