Campaigners are calling for bread manufacturers, supermarkets and officials to take action
Campaigners are calling for changes to certain bread products and calling for manufacturers, supermarkets and officials to take action.
A statement on the campaign group's website states that is has submitted complaints to the trading standards department of the Primary Authority for the areas each company it has complained to is based in.The Real Bread Campaign said it has challenged Buckinghamshire & Surrey Trading Standards' rejection of its complaint against Hovis for an apparent breach of the Bread and Flour Regulations.
"This service has contacted Defra with the relevant details and asked them for their opinion about how the Regulations would apply to products such as the one in question. Chris Young, coordinator of the Real Bread Campaign said: “The law is clear on what you can and can’t name and market using the word wholemeal.
"Evidently there’s an issue with the content, understanding and enforcement of current legislation, a full overhaul of which is long overdue.
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