.bridgerton the highly popular netflix series, is the next Carousel pop-up at Bloomingdale’s. It will feature women’s and men’s fashion, beauty, home and kids.
The Wedgwood x Sheila Bridges collection is a special collaboration featuring the interior designer’s celebrated Harlem Toile de Jouy design on Wegwood’s fine bone China, all in bold, modern colors. Hope for Flowers by Tracy Reese is a responsibly designed capsule collection that was created exclusively by the designer for the Bridgerton Carousel, drawing inspiration from the series and the style of its characters.
“We had some styles that I already thought would work well. It was a matter of getting into that Bridgerton palette, which is orchids and Wedgwood blues and pinks. It suited what we’re doing for at Hope for Flowers really well,” she continued. “What we came up with looks fresh, looks cute, looks modern, but there’s that hint of that ‘Bridgerton’ sensibility.” She designed nine different styles for the pop-up shop, including blouses, dresses and a sailor pants.
By partnering with Netflix, Berman also believes they can reach an audience of the next generation of customers. “When you think of ‘Bridgerton,’ its viewers are in their twenties to forties. It’s kind of ‘Gossip Girl’ meets Jane Austen.’ Our core customers are watching the show, as well, and it’s a nice mix. When you can get both customers you’re looking to acquire as well as existing ones, it should be a wonderful result.
The pop-up immerses visitors in an English garden party. The shop’s interior is inspired by the series of lavish balls, with a checkerboard floor and chandeliers. Two large garden trellises at the shop entrance welcome guests with flowers such as English roses that are inspired by the floral themes throughout the series.
hey’ve also learned that interaction with food and beverages gives customers a feel for the curation.
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